Selling work, whether through shows and galleries, or online sales has to fit into the rhythm of making and firing for me. When I am making work or wood firing, I have to focus on that type of work to the exclusion of sales. So, I am not always in a sales mode as some potters choose to be.
My online sales presence is tied to our wood firing schedule, and, starting in 2016, gas kiln firings. The 4:15 Agama wood firings occur approximately 3 times per year usually in May, August and November. After we unload, the pots need to be scrubbed, perhaps sanded a bit, measured and then photographed. A day or so later I am eager to share my latest creations online and post the photos on my website. I announce the date and time of the three sales a couple of weeks in advance and send e-mails to all of those signed up to receive them. Each piece is sold on a first come, first served basis.
I participate in approximately 6 shows a year; if you are signed up for e-mails from me you will be notified of those dates and places.